It's All About the Numbers

With this year's Winter Games set to take place in what's often referred to as the Russian Riviera and a price tag hovering around $50 billion USD, Sochi 2014 is shaping up to be one of the most conversational and controversial Winter Olympics in history. We decided it would be fitting to compare a few statistics of the Winter Games with figures from our new Short Run Shirting Collection — The 120s Collection — because this month, it's all about the numbers.

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Background The fabrics from our 120s Collection were all produced in Italy at Cotonificio Albini, who opened their doors in 1876 and are now in their fifth generation of ownership by the founding family. The first modern olympic games began in 1896 in Athens, Greece, 20 years after Cotonificio Albini opened their doors, with the first modern Winter games following in 1924 in Chamonix, France. People 22: Number of Ledbury employees 6,000: Number of athletes participating, including Paralympians. 17,000: Number of Ledbury customers 25,000: Number of Sochi volunteers 64,828: Number of Ledbury Facebook fans 213,000: Number of expected spectators Time .75: Number of days spent manufacturing an Olympic medal 17: Number of days of competition, including the Opening Ceremony 14: Number of days Short Run is available 84: Number of days to produce shirt fabric 140: Number of days to produce Short Run collection Feet 6.5: Feet of snow the Caucus Mountains overlooking Sochi gets on average each year* 6.6: Feet of fabric in a Ledbury shirt * In order to increase snow accumulation for the games in Sochi,the Russians have stockpiled 15,892 cubic feet of snow from last year which are in storage in vast warehouses Speed 54km/h: The 1,000 meter speed skating record 154km/h: The Olympic luge speed record 200km/h: The speed of which are shirt fabrics are weft (woven) Temperature 45 Fahrenheit: Average temperature in Italy in February 47 Fahrenheit: Average temperature in Sochi in February 49.3 Fahrenheit: Average temperature in Richmond, Va in February Distance 40,389: Miles that the torch will have traveled by the time it reaches Sochi 4,309: Miles from Richmond, VA to fabric mill in Bergamo, Italy

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Enjoy Sochi 2014!